There are various marketing methods like classifieds, street banners, and billboards, advertisements in movie theaters and on television that people still use to market their products. But the basis for better online business is a good plan to improve the ranking of your website by implementing Search Engine Optimization ( SEO ) techniques.
A better ranking will give your site more visibility and greater chances of attracting online buyers. Here are some tips on how to effectively market your products in 2013:
1: A new or improved product – Whenever you launch a new product or modify an existing one, post a short blog on it. Give some general details about the product and enumerate its benefits. Add the clause “For more details click on…” and give the backlink to your website.
2: Free offers and discounts – A loyalty discount to a regular customer is a good idea. It is a small step towards enhanced customer relationships. Also, announcement of free delivery, free installation, free demo, etc. are words that attract buyers more effectively than just highlighting the virtues of your products.
3: Market through affiliates – Affiliate programs are very easily found, indexed and displayed by search engines. Having an affiliate program on your website will indirectly optimize your site and push up its ranking on the results page. An affiliate program is easy to create and you can make extra money through the program too.
4: Organize an event – How would you announce a seminar or workshop? You would normally do it through your profiles on social networking sites, via blog posts and online articles. When you announce an event your website gets more prominence and your products get free marketing.
5: Offer something new – A website that has been static for a while will not be found easily by a search engine. A site that has constant activity is indexed fast. To market your products better in 2013, you must ensure that you keep making regular changes on the site. Present the products in different ways. Add new images or videos. Change the listing format and make it more user-friendly. Make these changes in stages so that your site is constantly being updated with optimization in mind as well as customer attraction.
6: Use social media – Regular activity on social media sites also gives your products and services more prominence on the Internet. For example, when you announce a seasonal sale on your Facebook profile, the event is noticed, liked and shared by millions on the web. Also, a tweet with a hashtag (# sign) will highlight your products and website.
Extra : 5 Ways Social Media Affects Search Ranking
7: Use YouTube – When you want to jumpstart your sales in 2013, just get a professionally created video and upload it free of cost on YouTube. This is a site that is visited by millions each hour. Use appropriate keywords in the description that appears below the video. During a web search, your video will be found faster than your website. The video will market your products more effectively than words can.
8: Register for Google AdWords – This is a superb tool that optimizes your website for search engines. When you register for a few keywords that are relevant to your product line; every time a web search inputs those keywords your website will have a very high rank on the search engine results page (SERP). A higher rank means greater chances of the user clicking on your link and higher chances of converting the visitors into an online buyer.
9: Use reciprocal links – Providing reciprocal links is another method that is used as an effective online marketing tool. This is like a joint venture (JV) link building process. Two websites provide links to each other’s sites and allow small descriptions of products. When your JV’s site is visited by a web user your website gets prominence too.
These nine mantras will prove to be the most effective marketing tools for your products in 2013.
Must Read :- Improving Your Search Engine Marketing Strategies the Right Way