How does SEO work in 2013-14? – How to make backlinks in 2013-2014.
SEO stands for Search Engine Optimization. Webmasters and online experts argue when it comes to coming up with a really effective SEO strategy. Improving the visibility of a website based on algorithmic search results creates the very heart of the SEO process. SEO is based on what exactly people search on the Internet and how can you make that the written work in the text box be associated to the content of your website. Optimizing your site involves editing the content (HTML programing is required) and increasing the number of incoming links.
In order to get a good traffic you need a good keyword strategy. Keyword phrases matter because searching engines extract relevant content from your site. Social network also can make wonders. Living in the ages of web2.0, where the simple user becomes a content developer, social networks have tremendously increased the value and a nice relationship between a site and a social platform, has established. I will refer to the most popular platform nowadays, which is, undoubtedly, Facebook. You can optimize your website by providing also a ‘business’ page. Facebook is an add-on to your website. You can add links on the platform and you can connect it directly to your site. Basically, one who is your friend on Facebook, might actually access your website. If you don’t take advantage of this, the optimization is not so optimized after all.
How does SEO work these days in 2013-14?
A very important coordinate regarding SEO is the pagerank. The pagerank indicates the popuarity of a site based on its presence on other sites or blogs. If you have a blog for example and another blog gives an article from your blog as referrence, your pagerank increases.
The importance of focusing on keywords
Like I previously said, the SEO discourse is based on keywords. You want to become ‘a very close friend’ to Google’s mechanism. Choose 5 up to 10 keywords which are related to your website’s content. Now start an analysis upon your keywords. Search for them on Google, Yahoo and Bing. Pay attention to the false ranking! Before you start your searching survey, you’d better log out Google.
The Social Networks
Believe it or not, searching engines are paying attention to your presence via social platforms. So, take care of the Twitter, Facebook and Google plus accounts. On Facebook, you have a very useful tool, called Facebook Insights. It’s a good tool to see what impact have your posts. What do people read, what do they share and what do they like.
Get rid of the broken links
These links are errors type 404. You will have to struggle to reduce them to zero. The identification of the broken links can be done, by using that fantastic tool I was talking about previously, from Google.
Your value inside a searching engine, as you see, is determined by so many factors. Start improving these issues listed above and you will see improvements in no time! Good luck!