5 Ways Social Media Affects Search Ranking – An In-Depth Review

In late 2010, a completely new factor affecting search rankings emerged –  social signals. Matt Cutts of Google confirmed that the search engine will now look at social media presence and activity while deciding the search ranking of websites. And since then, the impact of social media on search rankings has only grown stronger.

Ways How Social Signal Affects Search Rankings And SEO

social signals affects SEO search rankings

1. Social Signals Boost Search Rankings Directly

Social signals, by their very presence boost search rankings. There are 2 important social signals

  1. Increased social recommendations and higher social sharing for content
  2. Social sharing by power social media users.

The logic here is that people will share content only if it is relevant and adds value. Likewise authority social media users who are usually niche influencers and have tons of followers will not recommend or share content unless they are convinced it will add value to readers.

Thus when search engines come across content that has received a large number Facebook likes, Twitter tweets, Google+1s etc and/or had been shared by a power social media user, they perceive the content to be highly relevant and valuable and suitably bump up the search rankings.

 2. Social Media Increases Website Traffic

Social media incidentally serves as a platform to get the word out about your new content. Let’s say you have compiled interesting research findings or you have written an amazing post that you are sure will add value to readers. Share a link to your content on your social media pages with an excerpt that arouses curiosity to read the post. When people from your social circle click through to your website to read the content, it registers as a traffic surge to the search engines. Search engines take notice and accordingly increase the search ranking of your website with respect to that search term. (Of course, the more fans and followers you have, the more pronounced is this effect). Without social media, you might have lost this opportunity for traffic surge to your website.

3. Social  Media Increases Chances of Attracting Relevant Organic Back Links

Building links has always been an important part of SEO efforts. The focus has always been on natural, organic back links from relevant websites. When you share content on social media, it receives wide spread exposure and it is possible that at least some people will link back to your content from their own websites. And when someone shares it further, your content is now accessible to a lot more people than would have been possible by your solo efforts. This further multiplies chances of your content receiving more natural back links, which enhance search rankings.

 4. Social Media can Bump up Your Website Authority

Website authority is a crucial factor for high search rankings. Social media provides the perfect platform for you to exhibit your expertise and knowledge with regard to your niche, which can enhance your site authority in the niche and contribute to enhancing search rankings.

Naturally, this does not happen overnight and requires a consistent social media strategy, incorporating high value original content, expert comments on trending posts, interacting with peers and influencers, and offering to help and guide and in general, add value to the community. Over time, you will observe that your content is being shared extensively and content that you share experiences an immediate bump in rankings. These are signs that you are an authority figure and points to your increased website authority. And now you can look forward to enhanced search rankings.

5. Social Media Profiles and Results are Being Ranked in the SERP

Google has been increasingly incorporating social media profiles in the organic results. This makes it easier for you to dominate first page of the SERP with your profiles, from where traffic can click thru to your website.

Also, results from social media, such as say Pinterest, YouTube etc are occupying tops spots in the organic search results. So even if your website is not ranking particularly high, it is possible that an image you posted on Pinterest has achieved top ranking. And as all Pinterest images have a link back to the original website, you can look forward to greater traffic, which may even enhance the rankings of your website.

What has been your experience in using social media for enhancing search rankings?

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About Yasir Khan

This post has been written by Yasir Khan, founder of Canada’s renowned SEO company Quantum SEO Labs.

Comments

  1. EPIT SOLUTIONS says:

    High search ranking, which is the use of SEO, increases traffic for your site, enhances probabilities of conversion and thus boosts business. But SEO professionals truly do know that a few of the important search algorithms are content relevance, backlinks from relevant as well as authority websites as well as domain authority. One more factor is at this point emerging as important search algorithm – social media.

    • mike says:

      Except for Google+, where in the webosphere can I find an article explaining how Facebook, Twitter, etc., directly help with SEO? On my blog I control the links and allow search engines to crawl it. But on Facebook and Twitter Google is unable to follow my authoritative links.

  2. Clark says:

    Yes, it has a big effect. You can monitor by doing a lot of things.

  3. Wow, never thought SMO can create such great effects on blog traffic. Thanks for the nice information. With the inclusion of social media in SE algorithm, bloggers have to work on social media too.
    Rajesh@Techotips recently posted..How to get on Blocked Websites at School | Bypass School BlocksMy Profile

  4. Yes, I agree. Social media if used properly can increase traffic and boost SERPS in search engines. But can social media links
    alone boost traffic or it works only as a add on ?
    Dave@photographer san antonio recently posted..Hello world!My Profile

  5. SAJId says:

    I loved this last step… I was wishing and dreaming about it for many months and i am really happy to see that now Google also takes in account social media presense in the SERp ranking of any blog or website.
    SAJId recently posted..Top 10 Most Funny Movies – 2012My Profile

  6. very true. 75% of my traffic comes from social media sites then the rest is organic

  7. Search Engine Marketing says:

    This is such an excellent review. you did a very good job by tackling the important factors about ”Social Media”. your point of view in SEO is indeed amazing.

  8. A lot of people became popular because they created something “viral” on the internet. That should work on online businesses too. Viral contents can spell success for your products or services.
    Sonali@Hindi sms recently posted..PYAR……. KAB PAYA KAB KHO DIA, PATA HI NA CHALA – SONIAKARANMy Profile

  9. The social media traffic matters, It is important to know when to strike a campaign and how to do it. Proper timing is the key. Otherwise, you might end up like a spammer.
    Dallas SEO Geek recently posted..Dallas SEO GeekMy Profile

  10. apnorajasthan@Book private tour says:

    This is such a superb review. You did a really smart job by effort the necessary factors regarding “Social Media”. Your purpose of read in SEO is so wonderful.

  11. Debra says:

    Such a great and informative post about SEO Services. This is really helpful for business owners. Keep posting.

  12. Hamza says:

    Awesome article. This means social media is really useful for SEO and some people ignore it completely but I will keep my focus on it. Thanks
    Hamza recently posted..Draw Something 2 Launched For iOS Devices With New FeaturesMy Profile

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